One Less Car

Guess what I got in the mail? A new sticker for my bicycle helmet. The one that says ONE LESS CAR in big letters.

I have had the same helmet for 15 years, mostly because I really liked the sticker on it that I picked up in Vancouver. It’s from an organization called BEST, and the message is exactly how I feel about my bike – my bike is the reason I don’t have or need a car. And I’d like people to consider bikes a real alternative to cars, whether in their private life or in city planning.

Anyway, it was really hard to part with that sticker, so on a whim I sent an email to BEST, asking if they remembered the stickers and maybe, just maybe still had one. I didn’t think there’s be any chance at all. Most advertising campaigns like this last for a summer, and after 10 years, there’s no chance of still finding any scrap of them. Imagine my surprise when I got a reply the next day saying that not only did they still use the stickers, but they’d send me one to Norway!

It’s such a small thing, but it made me crazily happy. I’ve got to get a picture of it (update later).

[ music | Hotel Costes Volume 4 ]
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