Dear marketing people,

for various reasons that I don’t feel I need to go into here (because face it, you all know what they are) I’ve decided to boycott this year’s Olympic games. Not only will I not be participating (yeah, right) but I’m extending my personal boycott to the following:

  • I will not watch the Olympics on television. Your marketing dollars spent on the games will not reach me
  • I will try not to read about the sports events. This is probably not going to hurt anyone much, and there are still articles about the politics of the Olympics that I might read, but I’ll give the sports event the same amount of attention that I give to professional soap box racing in Tasmania.
  • I won’t buy any products that advertise with the Olympics.

That last item is most likely going to be the hardest. I already stopped buying Coca Cola (though I’ll extend it to restaurants) and eating at McDonalds, so those are going to be a major issue. But today I noticed that Tine is sponsoring the Norwegian Olympics team – so many of their products are off limits.

I’m lazy in my extremism, so I will limit my boycott to such items that actually carry the 5 rings on them. If you’re supporting the warolympic effort, but it’s not obvious to me while I’m in the shop, you might get away with that.

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